About Us

Tasty Lip Balms with BIG Personality!

🌱 100% Natural ingredients

🐇 Certified Cruelty - Free & Plant based / Vegan

💦 Formulated with Hydrating Organic Shea Butter

😋 Made with REAL food grade flavors

🌎 30% less plastic content

🏆 Award Winning recipe

🇺🇸 Family owned and handcrafted in the US

🎩 Feels like Magic!

Meet the Brand
Bright, Fun, Colorful and Oh So Enticing - sure to stand out from the crowd! Our super creamy, long lasting Shea Butter lip balms are available in a tasty array of Classic, Fun + Adventurous flavors, it’s simply the perfect blend of clean, vegan/plant-based ingredients with a powerhouse punch of intense moisture! Our flavors are sourced from REAL food grade ingredients including plants, fruits and veggies - we never use any synthetic flavors, GMO’s, parabens or gluten! Crazy Rumors is family owned, operated and manufactured in Atlanta, GA. US.

Meet the Makers
Edie + Brian Himmel started creating flavored lip balms back in 2003 with one goal in mind: combining wholesome, clean ingredients with uniquely super cool flavors. Frustrated with the lack of creative options in the natural space, we set out to create a lip balm line unlike any other. There were many 3AM experiments to craft the perfect lip balm formula, this quickly turned into our obsession. After hundreds of trials, we had finally done it. We were beyond elated and couldn’t wait to share our special recipe with the world. And just like that Crazy Rumors was born!